Virtual Business Phones: Flexibility Without the Fuss

In a world where work is no longer confined to the office, managed service providers (MSPs) are under pressure to deliver communication solutions that are as mobile and adaptable as the teams they support. Enter the virtual business phones or softphone: a modern, software-based phone system that’s redefining how businesses connect.

What Are Softphones—and Why Do They Matter?

A softphone or Virtual Business Phones is a software application that enables voice calls over the internet using a computer or mobile device. Unlike traditional desk phones, softphones don’t require physical hardware or complex wiring. Instead, they offer a streamlined, cloud-based alternative that’s perfect for today’s distributed teams.

For MSPs, softphones are essential tools in enabling:

  • Remote and hybrid workforces to stay connected from anywhere
  • BYOD (Bring Your Own Device) environments to function securely and efficiently
  • Mobile-first clients to operate without being tethered to a desk

With flexible work models, softphones are no longer a nice-to-have—they’re a must-have. And they must work properly, clearly and with excellent support, when needed.

Loop Communications: Simplifying Softphone Deployment for MSPs

Loop Communications offers the best voice over IP with a robust Softphone Desktop + Mobile App that’s tailor-made for MSPs supporting modern businesses. The virtual business phones solution is designed to be intuitive, secure, and easy to deploy—without the headaches.

Here’s how Loop’s Telecom company makes it easy:

  • Unified App Experience: One application works across desktop, laptop, and mobile devices, allowing users to make and receive calls using their office extension—no matter where they are.
  • Privacy Protection: Calls made through the app protect personal device information, making it ideal for BYOD policies.
  • Advanced Call Handling: Users can transfer, conference, and park calls just like they would at their desk.
  • CRM Integration: Features like Call Pop automatically open a browser window with caller information, enhancing customer service.
  • Click-to-Call: Users can initiate calls directly from their browser with a single click.
  • Status Syncing: Presence indicators let colleagues know when someone is available, busy, or away—keeping communication seamless.

These features make Loop’s PBX softphone solution a powerful addition to any MSP’s service stack, especially for small businesses navigating the complexities of hybrid work.

Use Cases: Where Softphones Shine

  1. Remote Teams: Employees working from home or on the road can stay connected using their office number, ensuring professionalism and continuity.
  2. Mobile-First Clients: Businesses that rely heavily on mobile devices—like real estate agencies or field service teams—can operate more efficiently without sacrificing call quality or features.
  3. BYOD Environments: Softphones allow employees to use their own devices securely, reducing hardware costs and simplifying IT management.

How MSPs Can Position Softphones as a Value-Add

To stand out in a competitive market, MSPs should position softphones not just as a communication tool, but as a strategic enabler of modern work. Here are a few tips:

  • Bundle with VoIP Services: Offer softphones as part of a broader hosted VoIP package to increase perceived value.
  • Highlight Cost Savings: Emphasize the reduced need for physical hardware and the lower total cost of ownership.
  • Focus on Flexibility: Showcase how softphones support remote work, business continuity, and employee mobility.
  • Offer Training and Support: Loop provides onboarding and ongoing support to ensure MSP’s customers get the most from their softphone investment.

Final Thoughts

Softphones are more than just a modern convenience—they’re a critical component of VoIP phone service for business. For MSPs, offering a solution like Loop Communications’ Softphone Desktop + Mobile App means delivering flexibility without the fuss.

Whether your clients are fully remote, hybrid, or just looking to modernize their PBX phone systems, softphones are the key to keeping them connected, productive, and future-ready. If you are an MSP and want to discover more about Loop Communication’s best voice over IP, contact our sales team here.